Toys R Us may be out, but FAO Schwarz is back in – making a comeback in time for holidays


Toys R Us may be out, but FAO Schwarz is back in – making a comeback in time for holidays


Just in time for the holidays, storied retailer FAO Schwarz will open a new flagship store in Manhattan – its first freestanding location since it shut its doors three years ago.  

The toy emporium, known for its starring role in the 1988 Tom Hanks movie "Big`` and its often over-the-top merchandise, will set up shop in Rockefeller Plaza, opening its doors on Nov. 16. 

The retailer is re-emerging in time for a holiday season that will be the first in decades without Toys R Us, another store chain that, like FAO Schwarz, specialized in dolls, cars, games and gadgets. And in addition to having its own store, it will be a presence within other retailers over the holidays, including Bloomingdales and Neiman Marcus....
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RSK: Again, FAO one of my favorite all time retailers. Will it work? Not sure but hoping so.

Ken Notes: I have been doing a lot of research for a keynote I am giving on Thursday, and the consensus is successful retailers will need to become more destination driven. I want to go there vs. I need to go there because need is now a click away...

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- - Volume: 6 - WEEK: 42 Date: 10/16/2018 9:06:40 AM -