Toys ‘R’ Us Lenders Plan Brand Revival

Geoffrey the Giraffe may be coming back to life.

The Toys “R” Us Inc. lenders that took control of the retailer during its liquidation -- and have faced criticism for their role in the shutdown -- are now working on resuscitating the brand, according to new court documents.

In a bankruptcy court filing Monday, the funds said they had canceled a plan to auction off the company’s intellectual property. Instead, they are seeking to reorganize the assets into a new company that will maintain the current license agreements and can invest in new retail operating businesses....

   ...more

RSK: Sounds like they will not open Big Box stores but will rely on pop-up stores. Not sure how that is going to work but betting there will be a lot of on-line and warehouse/distribution services needed. Good luck to them.