Renters `Don`t Care About Amenities` As Much In Cost-Driven Apartment Market

With housing costs reaching a breaking point, some developers are calling for a détente in the ongoing apartment amenities arms race. That could mean some amenities now taken for granted will be on the way out.

“We are concerned, to say the least, that we`re reaching a sort of internal rent tolerance among most of our renters,” Waypoint Residential Chief Development Officer Eric Hade said. “You can`t push [renters] much further before they have to buy a new house or, you know, I think what they will alternatively do is move out to the suburbs.”...

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RSK: Cost is always a factor as rents increase so logical that amenities will be sacrificed.

Ken Notes: Just a thought Madison needs smaller affordable apartments with some shared amenities.